CROPP (Organic Valley) has opened their “Organic is Always Non-GMO
” label to MOFGA Certified producers of all scopes. This label has been utilized in the marketplace for a while and already merits consumer recognition. CROPP has now laid out a process by which MCS certified businesses can request, on a case-by-case basis, a license to use the label. Additionally, they decided not to require PLU numbers to access the label, so it is available to all producers regardless of scale.
The process is simple:
1) The MCS certified producer must contact Organic Valley at firstname.lastname@example.org to request permission to use the label.
2) They will work out a (relatively simple!) individual license agreement.
3) The producer then needs to run their new packaging by MCS for approval.
4) The producer can now use the label.